Audio content is definitely having a moment – and it looks like the demand for audio will only increase in the future. The audiobook market is currently worth over $5.3 billion and is expected to reach a whopping $35 billion by 2030. Podcast listenership is also growing as there are now more than two million podcasts and over 400 million listeners across the globe.
This trend for the spoken word has given rise to a new and innovative form of content creation—audio blogs. For businesses and individuals alike, audio blogs offer a fresh way to present a combination of visual and audio materials without having to rely on third-party platforms such as Instagram, YouTube, and TikTok.
But what is an audio blog? And how are audio blogs different from podcasts? Here we explain everything you need to know about audio blogs, including how to create your own.
What Is An Audio Blog?
An audio blog works in the same way as a traditional blog, except that instead of written articles, it contains recorded audio files. As with written blog articles, audio articles can cover anything from personal stories to how-to guides, although audio blogs lend themselves especially well to interviews and educational blog content.
Spoken audio content provides a personal touch that doesn’t always come through written content. As such, audio blogs are ideal for organizations looking to use their brand voice to resonate with a wider audience. For influencers and other content creators, starting an audio blog represents a new way to share the kind of long-form personal content that made written blogs so popular.
Audio blogging is also an effective way to expand your reach to appeal to those with visual impairments or reading difficulties, as well as the millions of people who prefer to consume content on the go.
Audio Blog vs Podcast: What’s The Difference?
Although you might see the two terms used interchangeably, podcasts and audio blogs differ in several important ways.
The main difference is that a podcast is pure audio. In contrast, an audio blog can include videos, photos, and text as well as audio files. This makes the final product more comparable to an audio-visual magazine than a podcast.
Podcasts also tend to stick to an established format, with each episode representing one of a series of discussions relevant to the podcast’s subject matter. Audio blog posts are more flexible in terms of structure, length, format, and the topics covered.
How To Start An Audio Blog
In the same way that you would need to develop a strategy before starting a written blog, podcast, or otherwise, you need to plan the kind of content you want to include on your audio blog. Then, you can start writing, recording, and publishing your audio content online.
There are three ways to create audio articles:
Option 1: Record Your Own Audio
To do this, you’ll need recording equipment such as a microphone, headphones, a recording device or laptop, and recording and editing software, as well as a suitable place to record your audio articles. When you’re ready, you can record yourself reading the script you’ve prepared, edit or re-record anything you’re not happy with, and then post the audio file to your blog.
This method, however, can be expensive and time-consuming. You’ll also need to ensure that your recordings are good quality as today’s experienced listeners expect the best from the audio content they consume. And, if you plan to include voice actors, friends, or industry experts in your recordings, availability and scheduling can be another obstacle to consider.
Option 2: Use A Text To Speech Tool
Text to speech (TTS) is a technology powered by artificial intelligence (AI) that converts text into an AI-generated voice track, acting as an instant article to audio converter. To create an audio blog article using Genny by LOVO AI, just follow these steps:
Step 1 – Enter your script
Copy and paste your audio blog script into Genny’s text editor.
Step 2 – Choose an AI voice
Select the AI voice that best fits your audio blog from Genny’s vast collection of hundreds of voices, accents, and language options.
Step 3 – Generate your audio
Click on the “Generate” icon to generate the audio for each text block or click “Select all” and then the “Generate” icon to generate all text blocks. Once you’re happy with the recording, you can upload it to your audio blog.
This method is a lot faster, easier, and more economical than recording audio. AI voices are also so advanced now that you can even change the tone, pronunciation, intonation, and more to ensure that the audio matches the content of your blog. What’s more, even if your audio blog is a solo project, you can make it feel more collaborative by using several AI voices.
Option 3: Use A Clone Of Your Voice
If you want to enjoy the speed and ease of text to speech but would rather use your own voice for authenticity, why not clone your voice to produce content for your audio blog? Using LOVO AI’s voice cloning tool, you can create a text to speech model of your own cloned voice in three easy steps:
Step 1 – Open voice cloning
Open a new project in Genny by LOVO AI and select Voice Cloning > Create a Voice Clone
Step 2 – Upload or record your voice
Either upload a previous recording of your voice or record your voice directly into Genny.
Step 3 – Add your voice
Click on “Create a Voice” to complete the voice cloning process.
Using a clone of your voice for your audio blog offers the best of both worlds. AI text to speech technology ensures that it’s quick and easy to convert scripts into voice tracks, while using a clone of your voice rather than an AI-generated voice provides the personal touch that audio blogs are known for.
Get Started With Genny
With Genny by LOVO AI to help you every step of the way, creating an audio blog that resonates with your listeners is now easier than ever. See for yourself by trying LOVO AI for free today.
